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The controversial 'Frozen' short is being pulled from theaters — here's why

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Queen Elsa Frozen Disney Short fur cape

  • Pixar's new movie "Coco" was paired with a 21-minute long "Frozen" short.
  • People really hated it, especially due to the extra time it added to seeing "Coco."
  • Disney is reportedly telling theaters to stop showing the short starting December 8.
  • The short had already been pulled from theaters in Mexico. 
  • Disney told Entertainment Weekly that "Olaf's Frozen Adventure" was always planned as a limited run.

 

Moviegoers were extremely vocal over their hatred of the 21-minute long "Frozen" short playing in theaters before Pixar's "Coco." But soon, people won't have to worry about "Olaf's Frozen Adventure" impacting their movie experience. The short will leave theaters starting on December 8.

The first report of this news came from a Reddit post in the /r/movies community. Redditor NateDoggCata wrote a post saying they worked at a movie theater, and had just received the following notice from Disney:

"Please note that the run of 'Olaf's Frozen Adventure' playing before 'Coco' will end after December 7. Starting on Friday December 8 no more Olaf shorts should be up on screen. With the extra 22 minutes of running time back, we would appreciate if you could get in an extra show if possible."

Mashable's Adam Rosenberg published a report on the news, citing "sources familiar with the matter." 

Olaf in Olaf's Frozen Adventure Short Disney 2017

But according to a report from Entertainment Weekly, "Olaf's Frozen Adventure" had always been planned as a limited theater release with an expiration date. 

"This was always promoted as a limited run so it's not really a story — the end of our Olaf theatrical play is coming next week,"a Disney representative told EW. "All our ads and messaging called it as such."

Disney did not immediately respond to INSIDER's request for comment. 

Movie theaters in Mexico had already reportedly chosen to end showings of "Olaf's Frozen Adventure" weeks ago after a flurry of customer complaints. 

Why people had such strong reactions to the "Frozen" short

The short itself would be enjoyable for anyone who liked the original "Frozen" movie. It tells the story of Olaf as he tries to help Elsa and Anna find a holiday tradition of their own

The issue most people took with "Olaf's Frozen Adventure" was its length. At just about 21-minutes long, the "short" was more akin to a full episode of a children's show, resulting in a lot of confusion for moviegoers. Disney wasn't overt about the length of the short in their advertising, which meant many people were confused.

"The short has been nothing but a pain in the a-- and nonstop complaints from customers, and rightfully so," Redditor NateDoggCat wrote in his post. "We even put up notices on the box office window, concession stands, and the door to the theater, and we are still getting complaints."

Pixar movies typically have original shorts played before them, but those usually cap at about six minutes. For more on the reasons behind the strong reactions to "Olaf's Frozen Adventure,"read our full breakdown of the controversy here.

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SEE ALSO: 'Coco' dominates a quiet weekend at the box office

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