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His Other Gig: How Steve Jobs Turned Pixar Into A Billion Dollar Empire (DIS)

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steve jobs as pixar ceo

While pretty much anyone you ask identifies Steve Jobs with his amazing work at Apple, that's not the only company he's responsible for turning into a major success.

After Jobs was ousted from Apple in 1985, he went on to buy Pixar from LucasFilm.

About a decade later, Pixar produced the first feature-length computer animated film, Toy Story, in a distribution deal with Disney.

From there, Pixar exploded and made Steve Jobs a very wealthy man. But it wasn't as easy as it sounds.

Here's how Jobs brought Pixar from a niche spinoff company to one of the most valuable movie studios on the planet.

1985: Steve Jobs ousted from Apple

Steve Jobs was forced out of Apple following poor Mac sales after an internal battle with John Sculley. Jobs went on to found NeXT Computer, but he also had his eye on another company...



1986: Steve Jobs buys Pixar

Steve Jobs paid LucasFilm $5 million for Pixar, which was called Graphics Group at the time. He invested another $5 million into the company.



1990: Jobs sells off Pixar's hardware division

From its earliest days, Pixar was also a hardware company. Its flagship product was the Pixar Image Computer, a $135,000 machine targeted at the medical and graphics industry. Even though Disney bought a bunch of them, the computer didn't sell well.

Finally, Steve Jobs decided to sell off Pixar's hardware division to Viacom systems fo $2 million.



See the rest of the story at Business Insider

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